Our Story

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Our Story
You don’t get to be 150 years young without reinventing yourself every once in a while.

Throughout the years, we’ve explored new varieties. Changed our look. Rolled out ground coffee and single-serving Keurig® K-Cup® packs. But there are some things we’ll never change. For starters, the classic flavors inside our new bags remain untouched. All of our whole bean and ground varieties continue to be crafted using only high quality, 100% Arabica coffee. And all of our roasting is done at our own facility under the expert supervision of master roasters. It’s what you look for in your coffee, and it’s what we’ll always deliver.

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America’s Original Gourmet Coffee

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1859

Welcome to the world: the Great Atlantic & Pacific Tea Company (A&P) opens, and whole bean coffee is among its signature products.

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1919

After running a survey, A&P learns that 8:00 a.m. and 8:00 p.m. are the most popular times for drinking coffee…and begins selling its coffee under the Eight O’Clock trademark.

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1920s

Before the introduction of inexpensive, freeze-dried coffees, Eight O’Clock is the #1 brand in the United States…a reign that will last thirty years.

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1933

The very first Times Square "spectacular" billboard by Douglas Leigh appears: a giant, 25-foot-tall cup of Eight O'Clock Coffee that gives off real steam.

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1979

We start to spread our wings: Eight O'Clock Coffee begins to be sold outside of A&P supermarkets.

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2003

The introduction of ground coffee from Eight O'Clock…and the full-fledged independence of the Eight O'Clock brand from A&P.

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2006

Eight O'Clock Coffee becomes part of the Tata family, joining brands such as Tetley Tea and Good Earth Tea.

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2013

Eight O'Clock Coffee launches a new look and new varieties alongside The Original and other iconic blends.

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2016

Our enhanced Infusions blends are introduced, supplementing timeless coffee flavor with new twists.

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2019

Eight O'Clock launches Barista Blends and Flavors of America with an exciting new look.

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2020

We expanded our Flavors of America line by launching Vermont Maple Bourbon K-Cup pods and a limited time seasonal ground coffee All-American S'mores.

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WE SHARE YOUR PASSION FOR GREAT COFFEE

This is a very hands-on business. From selecting the best beans, to roasting them in carefully controlled batches, to packaging them so no flavor is lost, it all comes down to craftsmanship. That’s why we make sure we only hire experts with the highest levels of experience, skill and passion. It’s the only way to deliver the consistently excellent coffee you’ve come to expect.

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America is 50 states — all united, each unique. And each with a “flavor”, distinctly its own.