After running a survey, A&P learns that 8:00 a.m. and 8:00 p.m. are the most popular times for drinking coffee…and begins selling its coffee under the Eight O’Clock trademark.
Before the introduction of inexpensive, freeze-dried coffees, Eight O’Clock is the #1 brand in the United States…a reign that will last thirty years.
The very first Times Square "spectacular" billboard by Douglas Leigh appears: a giant, 25-foot-tall cup of Eight O'Clock Coffee that gives off real steam.
We start to spread our wings: Eight O'Clock Coffee begins to be sold outside of A&P supermarkets.
The introduction of ground coffee from Eight O'Clock…and the full-fledged independence of the Eight O'Clock brand from A&P.
Eight O'Clock Coffee becomes part of the Tata family, joining brands such as Tetley Tea and Good Earth Tea.
Eight O'Clock Coffee launches a new look and new varieties alongside The Original and other iconic blends.
Our enhanced Infusions blends are introduced, supplementing timeless coffee flavor with new twists.
Eight O'Clock launches Barista Blends and Flavors of America with an exciting new look.
We expanded our Flavors of America line by launching Vermont Maple Bourbon K-Cup pods and a limited time seasonal ground coffee All-American S'mores.
This is a very hands-on business. From selecting the best beans, to roasting them in carefully controlled batches, to packaging them so no flavor is lost, it all comes down to craftsmanship. That’s why we make sure we only hire experts with the highest levels of experience, skill and passion. It’s the only way to deliver the consistently excellent coffee you’ve come to expect.
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America is 50 states — all united, each unique. And each with a “flavor”, distinctly its own.