Our Story

OurStory-inner-banner-mobile-image
Our Story
You don’t get to be 150 years young without reinventing yourself every once in a while.

Throughout the years, we’ve explored new varieties. Changed our look. Rolled out ground coffee and single-serving Keurig® K-Cup® packs. But there are some things we’ll never change. For starters, the classic flavors inside our new bags remain untouched. All of our whole bean and ground varieties continue to be crafted using only high quality, 100% Arabica coffee. And all of our roasting is done at our own facility under the expert supervision of master roasters. It’s what you look for in your coffee, and it’s what we’ll always deliver.

OurStory-video-section-overlay-image
America’s Original Gourmet Coffee

first.timeline_image_alt

1859

Welcome to the world: the Great Atlantic & Pacific Tea Company (A&P) opens, and whole bean coffee is among its signature products.

first.timeline_image_alt

1919

After running a survey, A&P learns that 8:00 a.m. and 8:00 p.m. are the most popular times for drinking coffee…and begins selling its coffee under the Eight O’Clock trademark.

first.timeline_image_alt

1920s

Before the introduction of inexpensive, freeze-dried coffees, Eight O’Clock is the #1 brand in the United States…a reign that will last thirty years.

first.timeline_image_alt

1933

The very first Times Square "spectacular" billboard by Douglas Leigh appears: a giant, 25-foot-tall cup of Eight O'Clock Coffee that gives off real steam.

first.timeline_image_alt

1979

We start to spread our wings: Eight O'Clock Coffee begins to be sold outside of A&P supermarkets.

first.timeline_image_alt

2003

The introduction of ground coffee from Eight O'Clock…and the full-fledged independence of the Eight O'Clock brand from A&P.

first.timeline_image_alt

2006

Eight O'Clock Coffee becomes part of the Tata family, joining brands such as Tetley Tea and Good Earth Tea.

first.timeline_image_alt

2013

Eight O'Clock Coffee launches a new look and new varieties alongside The Original and other iconic blends.

first.timeline_image_alt

2016

Our enhanced Infusions blends are introduced, supplementing timeless coffee flavor with new twists.

first.timeline_image_alt

2019

Eight O'Clock launches Barista Blends and Flavors of America with an exciting new look.

first.timeline_image_alt

2020

We expanded our Flavors of America line by launching Vermont Maple Bourbon K-Cup pods and a limited time seasonal ground coffee All-American S'mores.

1859
1919
1920
1933
1979
2003
2006
2013
2016
2019
2020
img11

WE SHARE YOUR PASSION FOR GREAT COFFEE

This is a very hands-on business. From selecting the best beans, to roasting them in carefully controlled batches, to packaging them so no flavor is lost, it all comes down to craftsmanship. That’s why we make sure we only hire experts with the highest levels of experience, skill and passion. It’s the only way to deliver the consistently excellent coffee you’ve come to expect.

WATCH NOW
subscription

NEVER RUN OUT OF COFFEE

Sign up for Auto-Delivery!

Sign up for Our Store Newsletter & Save 10%!

America is 50 states — all united, each unique. And each with a “flavor”, distinctly its own.

Read More